FOLIO 03 · DISPATCH FROM A CHAIR IN BANDUNG · 03:14 LOCAL
FOUNDER · BUILDER · MOSTLY FINE
the last edition of this page was a list of seven products. since then they stopped being seven products. they share one login, one ledger and one memory now, and they have a name: akar partner, a business OS for indonesian companies who were quoted enterprise software and quoted a number back. you asked how committed i am. 15,669 commits since march. 5,803 of them in the last thirty days. that is one every seven minutes, day and night, which is either commitment or a diagnosis, and i have stopped asking which.
* i'm like this in person too. it is, on most days, a personality, and on the rest, a problem you politely don't bring up.
P.S. · FREE
including this one, the link version, and probably the next one i decide to make at 2am. it takes about a weekend. it is, genuinely, free. you only pay if you want your own custom domain (i would cover those too, if my wallet were not, on most days, having opinions.) yes, this whole landing page is also a product demo. yes, the irony is on purpose.
PLATE A · THE WORK · ONE BUSINESS OS, SEVEN DOORS
i.
seven products that stopped pretending to be seven products. one login, one ledger, one memory, one bill: akar partner. each started as an attempt to outsource a feeling. the newest one outsources remembering, which was, in hindsight, the feeling all along. six get a plate below. the seventh is the printing press this page comes off of. it does not get a plate. someone in this family has to just work.
01 · AKAR ERP · the ledger everything else reports to
double-entry bookkeeping. multi-currency. manufacturing. marketplace orders pulled off shopee and tiktok and reconciled down to the platform fee, at an hour when no one is watching. a forecasting module that says what to reorder before anyone asks. and since august, payroll and attendance too, at hris.akarpartner.com, because an HRIS is a ledger with feelings and it was always going to end up living here. corrections that reverse instead of delete, because the ledger, unlike me, is not allowed to pretend things didn't happen. i built it because every ERP i tried to buy was, in some way, slightly worse than building one from scratch, which is, with hindsight, a sentence i should have read more carefully before writing.
02 · AKAR CRM · you are reading this through it
started life as a customer-relationship tool for my own agency, under the agency's name, until august, when it took the family name and moved to crm.akarpartner.com. along the way it picked up a marketplace ingestor, an accrual posting engine, a daily-tracking dashboard, link-pages, and finally a section-based builder for landing pages. the page you are looking at was assembled in it. the form below posts into its leads table. this paragraph is a row in its database, and i edited it by asking. the recursion stopped being a joke and became the architecture.
03 · ANIMA POS · the front counter
point-of-sale for shops where the wifi is a rumor. the till works offline, on purpose. then it grew meja & qr, so customers scan, order, and pay from the table, and a kitchen display that queues it all in real time. the webstore lives here now too, after a year of being passed between apps like a plant nobody wanted to water. one (1) app that has accepted what it is now.
04 · AMA BUSINESS FORUM · the passport office
single sign-on across the whole suite. oauth 2.1 for the AIs, magic links for the humans. very rarely, someone posts. but every login in every product above walks through this one quiet door, which makes it the most load-bearing wall in the building. there is a lesson in there about quiet people, too.
05 · WORKSPACE · internally, still lakon
it used to carry the payroll as well. in august the payslips, the attendance and the leave requests moved out to live next to the ledger in akar erp, where they had belonged from the beginning, and what stayed here is the part people actually keep open all day: chat, boards, projects, time. it has an ios app that ships its own over-the-air updates from a server i also run, because the app store review queue and i disagree about what 'urgent' means. one reliably-late employee, who is also the person approving the leave, in a different app now.
06 · LAL · the dark one, on purpose
i kept a markdown brain for my own claude fleet, because everything i learn keeps leaving. people quit, sessions end, i sleep, occasionally. so i built the one coworker that forgets nothing, then turned it into a product: a living knowledge graph a team writes and their AIs read over mcp. per-leaf permissions, full history, a 3d graph that lights up with what everyone is reading. it is free, and the source has been MIT on github since july, because a memory you cannot read the code of is just someone else's filing cabinet. my own AIs know the company better than i do now. i try not to think about this after 2am. the plate is dark because the product refused the cream. i respect that in software.
PLATE B · THE HEADCOUNT
ii.
somewhere in 2026 i stopped writing most of the code and started running the thing that writes it. this is that org, disclosed in full, payroll included.
the founder: me. reviews everything, signs everything, owns the bank account and the blame. the fleet: eight claude instances, cc1 through cc8, across two small machines. scouts do the recon. police gate every change. a scribe writes down what we learned, so nothing has to be learned twice. the constitution: one page, enforced by hooks, not vibes. rule zero: 'done' means live in production, verified end to end, by someone who is not the author. the memory: the company brain is a product now (plate a, number six). the fleet reads it before every task and writes back what it learned. it remembers everything. i remember, on a good day, three things. the output: 15,669 commits since march. 5,803 in the last thirty days. one every seven minutes, around the clock, across ten repositories. payroll: an api bill. attrition: zero, technically. morale: unmeasured, suspected fine.
i used to write all the code myself. it was lonely, but at least the bugs were mine. now every change passes a review gate before it ships, and what we learn gets filed under 'scars', so each mistake only ever happens once, to me, permanently, in writing. in august we moved the entire business OS off the managed platform it had been renting and onto a machine we run ourselves in singapore, which took a fortnight and removed a bill, a middleman, and roughly one recurring category of 3am fear. i still check everything in production myself, at 3am, the way you check a stove you are almost sure you turned off. we ship anyway. it has been going well for months now, which is, historically, when i start to worry.
PLATE C · THE LORE
iii.
THE LORE
that scaled anyway.
i started building because i needed something to need me back. spreadsheets felt like therapy until they did not. then i learned next.js, then react, then postgres, then how to tell a client their requirements are emotionally damaging. now i run a small group of companies. we make software. we make mistakes. the software is mostly working. the rest is a work in progress. every product on this page started as a workaround for a thing i did not want to pay for, then turned into a thing i could not stop building. by the time i noticed there were seven. by the time i noticed again they had quietly become one product with seven doors, which is the only piece of strategy on this entire page and i arrived at it by accident. one is an ERP. one is a cash register. one is a passport office. one is a brain. all of them are mine. all of them are unfinished. that is, on most days, the point.
PLATE D · AN HONEST INVENTORY · RECORDED 03:14 LOCAL
iv.
things i love: cold espresso, well-named functions, the moment a deploy goes green on the first try. things i mourn: eight hours of sleep, the windows laptop (retired july 2026, survived by a mac mini), the managed database bill (retired august 2026, survived by nobody), the version of me who thought this would be easier. things i suspect: that ambition and loneliness are often the same person wearing different shoes, and that 'management' is just anxiety with direct reports. things i can build: most of the back, half the front, none of the design. i used to pay for design with feelings. i now pay for it by the token. the feelings stayed. things i still cannot build: a sales motion, a haircut, a calendar that respects boundaries. things i am sure of: not many. the code compiles. the gate holds. for now.
PLATE E · WAYS TO SPEND MONEY ON ME
v.
three tiers, ranked from least regrettable to most. all of them include the same thing, which is me and the unpredictable amount of energy i have on any given afternoon. tier one is the software itself, and it costs nothing, which i am reliably told is bad positioning.
01 · THE SOFTWARE · free under Rp 50 juta / month
Rp 0 / month, under Rp 50 juta in monthly revenue. akar erp, akar crm, anima pos and the webstore. all of it. not a trial, not freemium with a guilt-trip popup at month two, not free until we get acquired and rugpull you. just free, for as long as you stay small, and honestly, what's the rush. cross 50 juta a month and you receive a slightly mournful email and a price list. you'll probably be fine. probably. the forum stays free forever, because loneliness shouldn't come with a paywall, and lal stays free and MIT, because a memory you cannot audit is not really yours. and if you only came here to read, you are already enrolled in this tier too. there is no upgrade path from there, only sideways motion. it is acceptable, even encouraged, to close the tab.
02 · THE CONSULTATION · most popular (n=1)
depends on the day, the asker, the moon. code review. business audit. a one-page note on what i would do if i had to pretend this was my problem. i read the repository first, properly, before i say anything. then i disagree with most of it. the disagreement is, i am told, the product. i do not promise i will fix anything. i do promise i will be honest, in writing, with the parts that are my fault clearly marked.
03 · THE FULL ACQUISITION
a number we negotiate, then deeply regret. i ship features. i also ship the entire operation that ships the features: the constitution comes with me, the review gate comes with the constitution, and the anxiety comes with all of it, at no extra charge. you receive working software, slightly scuffed, on a schedule, at roughly one commit every seven minutes. refunds are not available, but reasonable conversations are. this is, structurally, a relationship. please consider carefully.
PLATE F · THINGS PEOPLE HAVE SAID, ALLEGEDLY
vi.
“ bilal is extremely professional. he replied to my message within three business days, even though i am, technically, his cat. ”
-- cimot, household feline, first paying client (in attention)
“ 'done' means live in production and usable by a real user. nothing less. he checks the moment we report. we checked whether he checks. he checks. ”
-- the company memory, filed unprompted, by whoever was awake
“ i don't know anything about accounting. bilal also doesn't know anything about accounting. but our reports balance, so one of us, at minimum, is doing something correctly. ”
-- a client who asked to remain anonymous. extremely anonymous.
PLATE G · A LOVE LETTER, OR SOMETHING NEAR IT
vii.
if you have made it this far, that is something. attention is the only currency i have not figured out how to fake. thank you for spending some on me. this is not a website asking for an email address. it is a website asking, very politely, what you are looking for. if i can help, i will. if i cannot, i will tell you, kindly, where to look next. that is the entire offer.
PLATE H · SEND A SIGNAL
viii.
leaving a message here is the easiest way to reach me. i read everything. i answer most things. eventually.
PLATE J · THE PATH HERE, ROUGHLY
2012 to 2014 · australia. finished a diploma. parallel to that, worked any kind of muscle labor available, and, briefly, a bit of illegal. that part is closed. probably statute-barred. supermarket rotisserie chicken counted as a meal in this era. write it down. 2014 · came back to indonesia. bought a churros gerobak. pushed it myself. real-time, real wheels. cooked the dough at the cart, smiled at strangers, learned how to count change in my head while the gas tank threatened to die. that was the first time i thought "someone should make accounting for this." (no one did. so.) 2015 · owned a cafe. then another one. mostly i learned that the difference between owning a cafe and being broke at a cafe is a bookkeeping software you cannot afford. 2016 · started akar partner as smb consulting. theory: small businesses are getting ripped off by every software they touch and someone should help. practice: largely the same theory, just with more invoices. early 2020s · implemented ERPs at manufacturing clients. multi-station, multi-warehouse, multi-currency, the kind of complexity where a client says "we have a small workflow" and then opens a 47-tab spreadsheet older than my marriage prospects. learned how to nod thoughtfully while doing math in my head, and how to translate "we already have a system" into "we have three excel files and a wechat group." mid 2020s · two of my consulting clients merged with akar instead of churning. mierakigai (a digital + marketing agency) and anima (a creative agency) walked in as projects and walked out as partners. we now share a bookkeeper, ship for each other, and argue politely about which app gets the bigger budget. akar kept being smb consulting, the way some people keep being therapists: not because we are healed, just because we are useful. now · one client does roughly half a trillion rupiah in annual sales. i still answer their whatsapp messages personally, often before coffee. i don't know what that says about either of us. 2026 · the year seven products became one business OS with one login and one name on the door. the windows laptop retired in july; the operation now runs from a mac mini that fits in one hand, plus a second machine that takes the heavy work when the first one is tired. i stopped typing most of the code. i did not stop being responsible for every line of it. apparently that trade is called management. nobody warns you that it is mostly worrying, in writing. august 2026 · moved the whole suite off the managed platform it had been renting and onto hardware we run ourselves in singapore, and deleted the last hosted project on the way out. the same fortnight, payroll and attendance left the workspace app and moved in with the ledger, where they belonged from the start. neither move is visible to a single customer, which is how you know both were infrastructure. also 2026 · turned the memory itself into a product and then gave it away under MIT, because the only coworker who never forgets anything turned out to be one i had to build. then it rewrote most of this page while i watched. i checked every word anyway, at 3am, which is either quality control or a condition. (damn, time flies.)
FOLIO 03 · BILAL · AKAR PARTNER · − 6.21° S / 106.84° E · BANDUNG · 03:14 LOCAL
made with the landing-pages builder, which is a feature of akar crm, which i also made, running on a machine i also run. it is recursion, all the way down, and nobody in the loop sleeps properly.
© 2026 abdurrahman bilal. running on caffeine, one (1) good idea, and a token budget.